I was tasked with creating short animations to help convey what the Visual Communication Design department at RIT does. These short snippets play on TV's in between examples of student work outside of the design lab space at Rochester Institute of Technology

After Effects · 2 weeks · about 15 espressos


VCD (Visual Communication Design) is a program that exists at the intersection of graphic, UI/interaction, and motion design. In order to more effectively market the program to prospective students, we needed to emphasize this. These vignettes were made to grab attention and show what VCD is quickly to anybody passing by the design lab space. It could be a tour, a current student, or even an industry professional who happens to visiting the RIT campus.


The idea of each frame in the system was to illustrate one aspect of the program in the simplest way possible. To do this I utilized simple shapes as well as arrows and color to add emphasis to certain parts of the movement.


As stated the motion was meant to quickly grab attention, communicate one thing, and generate excitement. Thus everything has quick punchy movement.


Both horizontal and vertical displays exist outside of the lab space so in addition to the normal screens I created portrait versions of the two most important ones.